Customer reactivation

Today, debt is often only a temporary one-off or periodically recurring phenomenon. A company is therefore dealing negligently if it breaks up completely or for too long with a customer with a financially negative past. Because these companies do become purchasers again and will then turn to the competition. Losing a customer relationship is expensive, as is the acquisition of a new customer.

With the “SmartWaves” analysis tool, Alphapay forecasts the optimum timing for a mass-market customer reactivation and guides this customer back into the portfolio. In a highly competitive market environment, customer reactivation with “SmartWaves” is a major strategic success factor.